Time to value

첫 가치 도달 시간

The elapsed time from starting to receiving a first useful result.

···
html
<div class="stage"><div class="label">RACE TO FIRST VALUE</div><div class="race"><div class="lane"><b>LONG SETUP</b><div class="track"><i></i><span>VALUE</span></div></div><div class="lane"><b>SHORT PATH</b><div class="track"><i></i><span>VALUE</span></div></div></div><div class="hint">START → USEFUL RESULT</div></div>
css
.stage{position:relative;width:min(94vw,760px);height:min(88vh,310px);font:800 clamp(10px,max(3.4vmin,1vw),15px)/1.25 sans-serif}.stage *{box-sizing:border-box}.label{font-size:clamp(10px,max(3.4vmin,1vw),12px);letter-spacing:.1em;color:var(--muted)}.accent{color:var(--accent)}.pill{border:1.5px solid var(--fg);border-radius:999px;background:var(--surface);padding:.5em .8em}.hint{position:absolute;right:2%;bottom:0;font-size:clamp(10px,max(3.4vmin,1vw),12px);color:var(--muted)}.race{position:absolute;inset:22% 4% 17%;display:grid;gap:13%;align-content:center}.lane b{display:block;font-size:clamp(10px,max(3.4vmin,1vw),14px);margin-bottom:5px}.track{height:clamp(25px,8vmin,56px);position:relative;border:2px solid var(--fg);background:repeating-linear-gradient(90deg,var(--surface) 0 19%,var(--line) 19% 20%)}.track i{position:absolute;left:0;top:0;bottom:0;width:15%;background:var(--accent);animation:slow 5s linear infinite}.lane:nth-child(2) .track i{background:var(--accent-2);animation-name:fast}.track span{position:absolute;right:1%;top:50%;transform:translateY(-50%);color:var(--fg);font-size:clamp(10px,max(3.4vmin,1vw),13px)}@keyframes slow{0%{width:0}90%,100%{width:100%}}@keyframes fast{0%{width:0}46%,100%{width:100%}}

Time to value measures from a defined start, such as signup, to a first useful outcome. Finishing setup is not necessarily the same as experiencing value.

The demo races a long setup against a shorter path. Remove unnecessary steps, but verify that the faster result is genuinely useful rather than merely fast.

When to use

Use it when many new users leave before seeing an outcome.

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