Social-proof copy

사회적 증거 카피

Use a verifiable customer experience instead of a vague popularity claim.

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html
<div class="quote"><div class="vague">EVERYONE LOVES IT</div><div class="real"><small>SPECIFIC EXPERIENCE</small><p>“We found each follow-up in one view.”</p><span>Team interview · fictional example</span></div><div class="meter"><i></i></div></div>
css
.quote{width:86%;max-width:650px;font-family:sans-serif}.vague{color:var(--muted);font:850 clamp(11px,max(2.5vmin,1vw),24px) sans-serif;text-decoration:line-through;animation:dim 5s infinite}.real{margin-top:clamp(6px,1.8vmin,16px);padding:clamp(10px,2.4vmin,22px);border-left:5px solid var(--accent);background:var(--surface);animation:reveal 5s infinite}.real small{font:900 clamp(10px,max(1.4vmin,1vw),12px) sans-serif;color:var(--accent);letter-spacing:.1em}.real p{margin:.5em 0;font:850 clamp(13px,3.4vmin,32px)/1.1 sans-serif}.real span{font:600 clamp(10px,max(1.5vmin,1vw),13px) sans-serif;color:var(--muted)}.meter{height:5px;margin-top:clamp(8px,2vmin,16px);background:var(--line)}.meter i{display:block;height:100%;background:var(--accent);animation:fill 5s infinite}@keyframes dim{0%,25%{opacity:1}45%,85%{opacity:.35}100%{opacity:1}}@keyframes reveal{0%,25%{opacity:.25;transform:translateY(6px)}45%,85%{opacity:1;transform:none}100%{opacity:.25;transform:translateY(6px)}}@keyframes fill{0%,25%{width:22%}45%,85%{width:82%}100%{width:22%}}@media(min-width:700px){body > *{transform:scale(1.4)}.lines p,.branches div,.cards div{cursor:pointer}}

Social-proof copy reduces uncertainty by showing another customer's real experience. Invented names or review counts undermine that trust.

The demo alternates a vague popularity claim with a contextual customer statement. Confirm permission, attribution and the use case before publishing a quote.

When to use

Place it in testimonials, case studies and near signup decisions.

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