Personalized copy variants

개인화 카피 변형

Frame one offer through different benefits for different interests.

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html
<div class="variants"><div class="core">ONE OFFER <b>Atlas Notes</b></div><div class="branches"><div><small>PLANNING</small><b>Start the week with a clear board.</b></div><div><small>SEARCH</small><b>Find the note you need fast.</b></div><div><small>TEAMWORK</small><b>Keep follow-ups in one view.</b></div></div></div>
css
.variants{width:92%;max-width:780px;font-family:sans-serif}.core{text-align:center;font:900 clamp(10px,max(1.6vmin,1vw),13px) sans-serif;color:var(--muted)}.core b{display:block;color:var(--fg);font:900 clamp(16px,3.7vmin,34px) sans-serif}.branches{display:flex;gap:clamp(3px,1vmin,10px);margin-top:clamp(10px,2.8vmin,26px)}.branches div{position:relative;flex:1;min-width:0;padding:clamp(7px,1.8vmin,17px);border:2px solid var(--accent);background:var(--surface);animation:branch 6s infinite}.branches div:before{content:'';position:absolute;left:50%;bottom:100%;height:clamp(8px,2vmin,18px);border-left:2px solid var(--accent)}.branches div:nth-child(2){animation-delay:1s}.branches div:nth-child(3){animation-delay:2s}.branches small{display:block;margin-bottom:.5em;color:var(--accent);font:900 clamp(10px,max(1.4vmin,1vw),12px) sans-serif}.branches b{font:800 clamp(10px,max(2.1vmin,1vw),19px)/1.13 sans-serif}@keyframes branch{0%,15%{opacity:.25;transform:translateY(-7px)}35%,85%{opacity:1;transform:none}100%{opacity:.25}}@media(min-width:700px){body > *{transform:scale(1.4)}.lines p,.branches div,.cards div{cursor:pointer}}
js
document.querySelectorAll('.branches div').forEach(card => card.addEventListener('click', () => {
    document.querySelectorAll('.branches div').forEach(item => {
      item.style.animation = 'none'; item.style.opacity = item === card ? '1' : '.35'; item.style.transform = item === card ? 'translateY(-6px)' : 'none';
    });
  }));

Personalized copy variants keep the central offer consistent while shifting the emphasized benefit by interest signal. Pretending to know a stranger's preferences can feel intrusive.

The demo branches one note-taking offer into planning, retrieval and collaboration angles. Check how the signals were collected and may be used.

When to use

Use it for interest-based emails or landing variants, with a general fallback.

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