Original-content distribution describes a platform policy that gives more room to work made by its creator or substantially transformed with new insight. Facebook says directly produced video and remixes with fresh analysis may qualify, while simple reuploads and minor edits may be deprioritized.
Originality rules vary by platform. Check rights and attribution for third-party material, and make the added information clear rather than changing only borders or captions.
When to use
Use it to assess whether a remixed social post adds meaningful new value.