Preferred Sources lets a reader choose sites they want to see more often. In 2026 Google began labeling links from those selected sites in AI Overviews and AI Mode.
In the demo, choosing a fictional publication labels its link below an answer. The preference belongs to the reader; a publisher cannot turn it on for everyone.
The label does not guarantee inclusion for every query. Look at the link's context and what happens after a visit.
When to use
Use it to plan how loyal readers rediscover a publication in AI search.